Coty relaunches philosophy with new formulation principle
Coty’s philosophy brand is making a comeback with a new formulation principle— dermatologic wisdom.
In addition, the brand is also debuting its new product innovation, dose of wisdom skin-activating serum.
With its new formulation principle, philosophy looks to leverage proprietary formulation techniques that include encapsulation, micro-dosing, vectorization or molecule grafting for scientifically proven product efficacy with innovative, targeted and gentle delivery on the skin, the company said.
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“It is an exciting time for skincare brands in the Coty portfolio,” said Coty chief scientific officer Dr. Shimei Fan. “philosophy is a beloved brand with loyal consumers who value its authentic approach to beauty, which is reflected in its new formulation principle. Combined with Coty’s deep skincare heritage and innovative IP, it is the perfect timing to give philosophy fans the brand comeback they have been waiting for.”
The new dose of wisdom skin activating serum, which will be the first launch under the dose of wisdom franchise, is a daily facial serum that works to reactivate and restore healthy bounce through hydration and collagen support. It contains molecule-grafted vitamin C and hyaluronic acid, as well as philosophy’s patented vitality booster to aid in gently optimizing results, the brand said.
Lastly, the brand also shared that it has been approved by the Cruelty Free International Leaping Bunny program, which aligns with Coty’s continued commitment to reducing the impact of its products and operations.
“At Coty, we know that consumers don't want to make trade-offs; they want efficacious, kind to the skin, and cruelty free skincare. As the original feel-good beauty brand, philosophy believes in a better approach to beauty,” said Coty chief brand officer, Prestige Constantin Sklavenitis. “We are thrilled that philosophy has joined the ranks of other Coty brands which are approved under the Cruelty Free International Leaping Bunny Programme.”
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Beginning in April across the United States and rolling out globally in the fall, philosophy’s new principles and visual codes will be introduced, including the Leaping Bunny logo across its website, digital campaigns and in-store activations.