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Ben & Jerry’s new Topped flavors evoke nostalgia

The latest Topped line additions come in chocolate milk and cookies and dirt cake varieties.
ben and jerry's topped ice cream

Ben & Jerry’s wants to help consumers unlock a childhood memory.

The Burlington, Vt.-based company is jumping into the past with its own twist on classic treats.

Sweets involved in this nostalgic take include those with chocolate milk and cookies, and the classic pudding and cookie crumb dessert known as dirt cake, the company said. 

[Read More: Ben & Jerry’s, Chance the Rapper partner on mint chocolate ice cream]

New launches from the popular ice cream brand’s Topped line include:

ben and jerry's topped ice cream 02
  • Topped Chocolate Milk and Cookies, featuring chocolate ice cream with chocolate chip cookies, it also has chocolate cookie swirls that are topped with a milky chocolate ganache and fudge chips; and
  • Topped Dirt Cake, containing vanilla pudding ice cream with chocolate sandwich cookies and a chocolate cookie swirl, it is topped with a milk chocolate ganache and chocolate cookie crumble.

[Read More: Ben & Jerry’s adds to nondairy collection of flavors]

“The 2021 Topped lineup was one of our most successful innovation launches ever,” said Ben & Jerry's flavor guru, Colleen Rossell. “So, we can’t wait for fans to literally DIG into these new flavors. If you’re looking for a treat loaded with nostalgia that brings you back — these two new Topped flavors deliver.”

Consumers will be able to find Topped Chocolate Milk and Cookies and Topped Dirt Cake varieties on shelves across the United States in the first quarter of 2022 at the suggested retail price that ranges from $4.99 to $5.49 each.

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