Bevel’s grooming products expand availability

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Bevel’s grooming products expand availability

By Gisselle Gaitan - 10/23/2020

Bevel’s grooming products, created to meet the needs of Black men, is expanding its availability.

The Atlanta-based company’s products now are available for purchase on

“We’re thrilled to partner with Walmart to make Bevel products more widely available," said Tia Cummings, vice president of marketing at Walker and Company Brands. "This expansion represents our latest effort to ensure that our products are easily accessible to the Black community. And we’re not done yet.”

Products include:

  • Beard Softener, which not only softens rough hair, but also reduces breakage, gently detangles and is free of sulfates and silicone;
  • Beard Balm, which features coconut oil and shea butter, seals in moisture without leaving behind a sticky feeling;
  • Moisturizing Shampoo, which gently cleanses thick and textured hair without stripping it of its natural oils or altering the hair’s natural pattern; and
  • Moisturizing Conditioner, which moisturizes, conditions and detangles hair.

Bevel’s products also are available at Target,, CVS Pharmacy, Sally Beauty, and

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