BIC is launching its newest razor innovation with some majorly funny star power.
The brand is debuting the EasyRinse razor with its “All Shave. No Clog,” campaign starring comedian Eric Andre and Emmy Award-winning actress Annie Murphy.
“We know 92%1 of people who shave experience clogged razors, so we are thrilled to announce that BIC has solved razor clog once and for all with BIC EasyRinse,” said Katty Pien, VP of Marketing for BIC North America. “We are equally excited to have Eric and Annie as our ambassadors as we introduce our most significant razor innovation in nearly 50 years. They are the perfect pair to add a little levity and a lot of humor to our ‘All Shave. No Clog.’ campaign, and its mission to encourage people everywhere to live a life less clogged, starting with their shave.”