BIC is looking to target both the personal grooming needs of men and women with a brand-new collection.
Us. is a unisex line of grooming products for men and women that consists of razors, shave cream, body lotion and face lotion.
“Consumers want an excellent shave at an incredible price, and we can confidently say Us. delivers,” Mary Fox, the general manager of BIC North America said. “We listened to consumers, developing a high-quality, inclusive product for head-to-toe grooming that both men and women will love. The result is Us., a unisex personal care brand available at many fantastic retail partners and already receiving rave reviews from consumers!”
Razors found in the collection deliver an ultra-close, smooth and comfortable shave thanks to its five high-quality and flexible blades that were designed to glide over the contours of heads, shoulders, knees, toes and everything in between, the company said.
In addition, each razor also contains an edging blade for precision in shaving hard-to-reach areas, as well as aloe and vitamin E infused lubrication strips for less irritation.