Bomb Pop, Nerds partner on sweet, tangy-flavored ice pops
Bomb Pop is unveiling a brand-new line of classic ice pops just weeks away from the start of summer.
The Le Mars, Iowa-based company joined forces with innovative candy brand Nerds on the Bomb Pop Nerds ice pops.
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“Just like there are multiple flavors in every Bomb Pop, each Bomb Pop fan has a multitude of diverse passions,” said Ryan Roznowski, senior brand manager at Bomb Pop. “We aim to celebrate that — being ‘Not One Thing’ — every time we breathe life into a new Bomb Pop. We’re constantly inspired by our multidimensional fans, and that inspiration leads to magical things like our new Bomb Pop Nerds.”
Featuring sweet and tangy flavors, including strawberry, watermelon and grape Nerds, each ice pop features notes similar to those of the popular candy, the company said.
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“We are thrilled for fans of both Nerds and Bomb Pop to get their hands on this mind-blowing new frozen treat,” said Sara Lieberman, Nerds senior associate brand manager at Ferrara Candy. “The unmistakable Nerds flavor is so accurately brought to the Bomb Pop experience that it’s truly something people have to taste to believe.”
Bomb Pop Nerds come in a box of 12 1.75-oz. pops that retail for $3.99 at Walmart.