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11/01/2021

On The Border unveils chip, dip innovations

New launches from the brand include southwest bean dip, jalapeño ranch dip and lightly salted café style tortilla chips.
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a can of food

On The Border is expanding its chip and dip offerings available in stores.

Recently, the brand shared news of its three new launches — southwest bean dip, jalapeño ranch dip and lightly salted café style tortilla chips.

“On The Border fans are truly passionate about their tortilla chips, salsas and dips.” Stacey Schultz, the vice president of marketing at Utz Brands, said. “Our new dips, southwest bean and jalapeño ranch offer fans big bold flavor while our new lightly salted café style tortilla chips is the perfect alternative for consumers who love On The Border chips but seek lower sodium options. With On The Border, we have dips and chips for every occasion — anywhere, anytime!”

[Read More: On The Border packs in flavor with squeezable salsas, queso]

The southwest bean dip is made with a blend of crushed and whole beans, tomatoes and peppers.

On the other hand, the jalapeño ranch dip contains ranch, onion, garlic and jalapeños for a hint of heat.

Lastly, the lightly salted café style tortilla chips are made with 50% less sodium than its regular café style tortilla chips, the company said.

[Read More: Barnana crafts plantain tortilla chips]

Currently, On The Border’s lines of tortilla chips, salsas and dips are available at leading retailers across the nation, as well as online at OnTheBorder.com.

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