Bragg intros energy boosting apple cider vinegar supplements

Bragg is expanding its health and wellness offerings.

The Santa Barbara, Calif.-based company announced the launch of its latest product — Bragg True Energy Apple Cider Vinegar supplements.

Made with its signature apple cider vinegar, the supplements also contain six essential B vitamins and aim to support a steady flow of energy at the cellular level, the company said.

[Read More: Bragg unveils apple cider vinegar supplement]

“It’s important to keep in mind that it isn’t possible for a gummy-based apple cider vinegar supplement to offer the correct amount of acetic acid. In fact, it would take 30 of the leading gummies to equal one serving of Bragg Apple Cider Vinegar capsules,” Diane Kull, vice president of research and development and quality at Bragg said.

Featuring Bragg’s ACV formula, each capsule also delivers 750 mg of acetic per dose, which is equivalent to one tablespoon of liquid ACV, the company said.

“The beginning of the year is the perfect time for consumers to reflect on meaningful health and wellness resolutions, including healthy habit formation, and our new True Energy Apple Cider Vinegar supplement is a beneficial addition to their daily routines,” Linda Boardman, Bragg’s CEO said. “The new year ushers in an increased commitment to exercise, making the uncaffeinated energy boost of our True Energy supplements even more helpful. We’re proud to be the only provider of apple cider vinegar products with 750mg of acetic acid, making our products more advantageous to healthy lifestyles than any competitive products.”

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Available in a 90-count bottle, Bragg’s True Energy Apple Cider Vinegar supplements retail for $14.99 and are available for purchase online at bragg.com.