Bubble makes a splash
Bubble, the Gen Z-focused skin care brand that provides new remedies for existing skin concerns, recently tackled the approach to acne with two new launches—Fade Away and Knock Out.
Knock Out’s main ingredient is salicylic acid, which focuses on blackheads, whiteheads and early-stage blemishes. At the same time, Fade Away consists of benzoyl peroxide and focuses on inflamed acne, painful pimples and helps prevent acne scarring.
DSN spoke to Shai Eisenman, CEO and founder of Bubble, about the new launches and what’s next for the up-and-coming brand.
Drug Store News: Why was it important for Bubble to launch two different spot treatments instead of joining the popular trend of creating pimple patches?
Shai Eisenman: Bubble is a brand built on transparency and efficacy. We put efficacy first
and truly listen to our consumers about what products they really want to see on the market and the skin care issues they need to find products to help. While pimple patches are certainly a trend these days, we wanted to ensure that we were helping our consumers heal their acne and provide them with not a one-size-fits-all approach. The main ingredient in pimple patches is hydrocolloid, and while this ingredient is great for healing wounds and the patch itself prevents picking, the actives in the patch aren’t helping to heal the acne. Hydrocolloid helps bring the white head to the top, so if you have a painful cystic acne, this actually prolongs the healing process. We created two different spot treatments to treat various types of acne. Our Knock Out Salicylic Acid Spot Treatment is perfect for white heads and blackheads while our Fade Away Benzoyl Peroxide Spot Treatment helps banish cystic acne and helps soothe those inflamed, painful spots. We wanted to ensure that we weren’t just following the trends, but that we were actually creating something meaningful for our customers.
DSN: What sets the products apart from other acne treatments in the market?
SE: Skin care isn’t one-size-fits-all, and neither are spot treatments, which is why we decided to develop two types of spot treatments, each with unique formulations to treat different kinds of acne flare-ups. Each product specifically targets particular blemishes and contains different active ingredients, which consumers may react differently to. They can choose which one is best for them. Our spot treatments also contain pretty high doses of active ingredients but are formulated to be gentle and non-drying even on the most sensitive skin.
DSN: What is the best way to use Knock Out?
SE: While Knock Out can be used on all skin types, it is best used for early-stage blemishes, blackheads and whiteheads. Its main ingredients are 1.8% salicylic acid and wintergreen extract, a science-plus-nature duo that deeply cleanses pores of oil, dead skin and breakout-causing bacteria to quickly relieve whiteheads, blackheads and occasional breakouts. Knock Out also contains Willow Bark Extract to gently exfoliate the skin and Sambucus Nigra Fruit Juice to help calm irritation and bring your skin back to balance. Consumers can apply a small amount directly to their blemishes, letting it dry for 2 minutes, 2-3 times daily until their blemishes have cleared.
DSN: What is the best way to use Fade Away?
SE: Fade Away is a gentle but powerful spot treatment that is formulated to treat painful, inflamed acne, especially cystic acne. It is formulated with 5% Benzoyl Peroxide to attack bacteria, as well as Licorice Root Extract to help brighten the skin by halting the production of enzymes that cause dark spots and hyperpigmentation (acne scars). Fade Away can also be applied directly to consumer’s blemishes, and used two to three times daily until the blemishes are cleared. Let the treatment dry for two minutes before using SPF or moisturizers. Remember to just use a little bit! We also want to note that Fade Away and Knock Out can be used on your face together at the same time, but should not be applied to the same blemish at the same time.
DSN: Does Bubble have plans to release more spot treatments in the future?
SE: Bubble has several upcoming product launches that will continue to introduce the brand to new skincare categories: It takes us nearly three years testing new products, along with doing consumer perspective testing, so we are really excited!