Bubble Skincare is continuing its mission of providing affordable and efficacious skin care products with the launch of its newest innovation—Morning Rays Brightening Eye Cream.
The eye cream is formulated with ingredients that can help brighten dark circles and reduce inflamed and puffy skin under the eyes, the brand said.
“Our strategy at Bubble has always been to listen to our robust and growing community,” said Shai Eisenman, founder and CEO of Bubble Skincare. “We had typically preached how eye cream isn’t a mandatory step in your skincare routine, but the demand we received for this product was overwhelming. As so many of our consumers are skewing away from makeup and heavily focusing on skincare, we knew we were the right brand to tackle creating an efficacious, affordable and accessible eye cream that all our consumers would feel comfortable using regularly. We are excited to have Morning Rays in our lineup as a way to not only educate our young consumers but also offer an alternative or complementary solution to makeup for dark circles.”
[Read more: Bubble protects skin with mineral SPF 40 sunscreen launch]
Formulated with vitamin C, resveratrol, turmeric and green tea extract, the product aims to revitalize, calm and soothe the under-eye area while also reducing redness, decreasing dark circles and protecting the delicate skin from environmental stressors, the brand noted.
Retailing for $16, Bubble Skincare’s new Morning Rays Brightening Eye Cream is available for purchase on the brand’s website and will hit select retailers in 2024.