Bumble and bumble launches Bb.Illuminated blonde collection

Bumble and bumble is rolling out a new collection of hair care products targeted specifically to those who have blonde hair.

The Bb.Illuminated Blonde collection, which consists of a shampoo, conditioner and a tone-enhancing leave-in, aims to illuminate blonde hues by neutralizing brass while also hydrating tresses.

To celebrate the launch of this new line, the beauty brand is partnering with blonde artists Kim Petras and Rileyy Lanez on a campaign that highlights the products and encourages self-expression, the company said.

Currently, Bumble and bumble’s Bb.Illuminated collection is available for purchase at its flagship New York City salons, as well as at bumbleandbumble.com, Sephora, Ulta Beauty, Nordstrom, Bluemercury and Bloomingdale’s.