Bumble and bumble turns to seaweed for healthy tresses

Bumble and bumble’s new Bb.Seaweed collection is infused with royal sugar kelp, pacific sea kelp and green microalgae.
Gisselle Gaitan
Online Editor
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Bumble and bumble Bb.Seaweed collection

Bumble and bumble is debuting a new collection of hair care products formulated to help consumers achieve a healthy and balanced scalp, as well as luminous hair and effortless air-dried styling.

The Bb.Seaweed line, infused with royal sugar kelp, pacific sea kelp and green microalgae, includes a lightweight fragrance of crisp apple, leafy green, mint leaf, pineapple and a white woods blend.

[Read more: FaceTory enters hair care scene with fermented masks]

“Seaweed was our first-ever duo of Shampoo and Conditioner," said Corey Reese, senior vice president and global general manager of Bumble and bumble. "The newly expanded Bb.Seaweed Collection has been mindfully crafted with naturally-derived formulas, plus new care and styling innovations that our pros have curated and tested to deliver effortless, luminous styles for all hair types.”

Products in the line include:

  • Whipped Scalp Scrub: Made to gently exfoliate and purify to clear the way for healthy-looking hair and scalp, it also aims to deliver more shine. Ideal for all hair types, it also works to draw out impurities and excess oil while refreshing and invigorating the scalp;
  • Air Dry Cream: A part leave-in conditioner and part styling cream, it is suitable for all hair types and provides lightweight moisture and care for both the hair and scalp. Also designed to reduce frizz and flyaways, it delivers an all-day styling hold; and
  • Shampoo and Conditioner: Formulated for all hair types, this duo offers lightweight and balanced moisture for the scalp and hair, while also cleansing without stripping and promoting an optimal scalp environment.

[Read more: Mielle adds Anti-Shedding Scalp & Hair Oil to Sea Moss line]

Consumers can find Bumble and bumble’s new Bb.Seaweed collection  online and in-store at Ulta Beauty and Sephora.