Bumble Bee is helping consumers prep for the busy holiday season by highlighting how its products can serve as the perfect snack between big meals.
As part of its “Eat Beefore You Eat” campaign, the brand is joining forces with actress Christy Carlson Romano, who is best known for her roles on Disney’s “Kim Possible,” “Even Stevens” and “Cadet Kelly.”
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"I know that for my family, the days leading up to big holiday celebrations are filled with errands, to-do lists, and a lot of time in the kitchen preparing for big meals," said Carlson Romano. "That's where Bumble Bee can come in handy, in a major way! My kids and I love grabbing a tuna pouch or kit on our way out the door. And I've even been known to tear open my favorite Lemon Pepper seasoned tuna pouch when cooking a meal – a few bites of tuna while I cook keeps me full and doesn't create another kitchen mess to clean up."
The campaign also will highlight the brand’s recent new launches, which include a kid-friendly ranch flavor and three new flavor additions.
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"We're thrilled to be partnering with Christy to get the word out about Bumble Bee tuna!" said Dana Kowal, brand marketing director at Bumble Bee. "She's helping reach younger consumers with our message that tuna is an affordable, nutritious, convenient, and delicious protein source. Our ready-to-eat pouches, Snack on the Run kits, Quick Catch bowls, and cans in a variety of flavors make things easy. They're great for those in between snack meal moments and to hold you over before the big holiday feasts."