Multicultural momentMass market retailers spotlight brands for America’s diverse population. Female-founded Pretty Smart cosmetics hit Walmart shelvesPretty Smart is offering a 27-product range with more than 145 shade combinations for the eyes, lips, cheeks and complexion at Walmart. Digital creator, boxer Jake Paul debuts men’s personal care brand Paul launched the men’s personal care line, W, exclusively at Walmart. NACDS unveils radio campaign urging Massachusetts to pass PBM reform The radio ads urge Massachusetts legislators to stand up for Bay Staters’ care in the face of “pharmaceutical benefit manipulation." E.l.f. Skin launches bronzing drops with campaign starring Jameela Jamil The bronzing drops are available in three shades. Dollar General extends American Red Cross partnership Dollar General has donated $250,000 to support disaster preparedness, response, recovery efforts. Lionel Messi enters hydration space with Más+ by Messi beverages Más+ by Messi is inspired by the athlete’s search for a hydration beverage with healthy ingredients. Revlon debuts ColorStay Limitless Matte, ColorSilk Tone + Gloss + Care The new products span across the lip care and hair color categories. Giant kicks off 2024 Healing the Planet grant program In partnership with Keep Pennsylvania Beautiful, $100,000 in grants will be awarded for native tree planting. E.l.f. Beauty broadens partnership with Anastasia Pagonis The beauty brand expanded its partnership with the three-time world champion para swimmer. First Previous 15 16 17 18 19 Next Last
