E.l.f. Skin launches bronzing drops with campaign starring Jameela Jamil

E.l.f. Skin is dropping its line of bronzing drops alongside a new campaign starring actress Jameela Jamil. 

Titled “Peculiar Behavior,” the initiative showcases the passion the e.l.f. community displays with the launch of new products. Jamil plays an observer who goes out to report how people are responding to the product in their natural habitats. 

“Bronzing Drops are the No. 1 product our community has requested from us with increasing intensity. In the spirit of surprising, delighting and entertaining our audiences—with that unexpected e.l.f. twist—we let our imaginations go wild,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “Our community is clever, hilarious and unabashedly expressive. They essentially write the script for us.”

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E.l.f. Skin’s bronzing drops feature an antioxidant-rich tinted serum and are available in three shades. The drops contain vitamin E and sunflower seed oil, and they can be used on the face and body, the brand shared. 

“I had so much fun working with e.l.f. and Madwell on this film and am so proud to partner with this beloved brand, which shares my values of inclusivity and accessibility for all, plus my passion for makeup," said Jamil.

E.l.f. Skin’s bronzing drops are now available for purchase online and at select retailers, including Target and Walmart.