E.l.f. Beauty broadens partnership with Anastasia Pagonis

E.l.f. Beauty has expanded its partnership with three-time world champion para swimmer Anastasia “Tas” Pagonis on the heels of her defending her world record. 

Pagonis, who has been legally blind since she was 14 years old, is working with the beauty brand to make the industry more accessible for members of the community with limited or no vision. 

“Working with e.l.f. has been a dream come true. I am so e.l.f.ing excited to be part of the family, and they want to tell my story in an authentic way, sharing the ups and downs,” said Pagonis. “They love me for me, and they let me be me, which makes this such a great partnership.”

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Previously, Pagonis was featured in e.l.f.’s “Show Your(s)e.l.f.” documentary, and now will be included in new candid content that gives a look at how she prepared herself to win more events on the global stage later this summer. 

“Like Tas, at e.l.f. we use our platform to empower every eye, lip and face,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “We use our platform to champion positivity, inclusivity and accessibility. Tas embodies that spirit. She encourages us all to live our bold truth and inspires us to express our truest selves.”