“We continue our highly successful collaboration with Mars Wrigley and the iconic Skittles brand to bring our joint fan base a brand-new candy-inspired flavor sure to energize their taste buds and add a whole lot of fruity flavor to their start of year,” said Rajaa Grar, chief digital and marketing officer at Nutrabolt. “With each sip designed to taste like a handful of Skittles candy, fans will be able to ignite their fire as they seek to unlock their full performance, all with zero-sugar, zero-artificial color drink for uncompromised taste.”
Designed to taste like a handful of Skittles, this new beverage aims to deliver high-performance energy via tested and clinically studied ingredients, the company said.
“Our continued partnership with Mars Wrigley has given us the opportunity to once again engage consumers and retailers alike with a disruptive experience of two of their favorite brands,” John Herman, chief commercial officer at Nutrabolt, said. “Coming out of the record launch of the C4 Energy x Starburst candy collaboration in 2021, we look forward to continuing the explosive momentum of our partnership and successfully delivering an unparalleled zero-sugar flavor experience with uncompromised taste.”
The Skittles candy flavors will be sold in 16-oz. cans online at C4Energy.com and Amazon.com, as well as at such retailers as H-E-B, Albertsons, Safeway, Publix, Kroger, Wawa, Speedway, 7-Eleven, QuikTrip and The Vitamin Shoppe.