C4 Energy, Skittles drop energy drink mash-up
C4 Energy is adding an extra dose of sweetness to its energy drinks.
The Austin, Texas-based company partnered with Skittles on a new line of beverages, which invites consumers to sip the rainbow with explosive energy and fruity flavor, the brand said.
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“We continue our highly successful collaboration with Mars Wrigley and the iconic Skittles brand to bring our joint fan base a brand-new candy-inspired flavor sure to energize their taste buds and add a whole lot of fruity flavor to their start of year,” said Rajaa Grar, chief digital and marketing officer at Nutrabolt. “With each sip designed to taste like a handful of Skittles candy, fans will be able to ignite their fire as they seek to unlock their full performance, all with zero-sugar, zero-artificial color drink for uncompromised taste.”
Designed to taste like a handful of Skittles, this new beverage aims to deliver high-performance energy via tested and clinically studied ingredients, the company said.
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“Our continued partnership with Mars Wrigley has given us the opportunity to once again engage consumers and retailers alike with a disruptive experience of two of their favorite brands,” John Herman, chief commercial officer at Nutrabolt, said. “Coming out of the record launch of the C4 Energy x Starburst candy collaboration in 2021, we look forward to continuing the explosive momentum of our partnership and successfully delivering an unparalleled zero-sugar flavor experience with uncompromised taste.”
The Skittles candy flavors will be sold in 16-oz. cans online at C4Energy.com and Amazon.com, as well as at such retailers as H-E-B, Albertsons, Safeway, Publix, Kroger, Wawa, Speedway, 7-Eleven, QuikTrip and The Vitamin Shoppe.