Cantu Beauty, celebrity stylist Angela Stevens debut Protective Styles lines
Cantu Beauty is working with celebrity stylist and hair expert Angela Stevens on a new hair styling experience.
New from the Stamford, Conn.-based company is the Protective Styles by Angela collection, which consists of products that nourish and protect wigs, braids, weaves and locs, while also promoting healthy hair growth.
“Since I was a child, I have loved the artistry of creating protective styles, adding hair to my braids and playing with extensions started out of necessity to make myself feel confident about my damaged hair,” Stevens said. “The problem in many of our communities is that product knowledge usually isn't part of the conversation. This line with Cantu is about educating ourselves on not only how to achieve these looks but also discovering the products that nourish our unique hair textures, providing longer wear for the styles we love.”
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Products included in the line are a Hair Bath to cleanse and nourish strands; a Conditioning Detangler to remove tangles and add both moisture and shine to hair; Braiding and Twisting Gel to help achieve desired styles; the Set and Refresh Foam and Hair Freshener to deodorize tresses; and Daily Oil Drops to add moisture for a healthy scalp.
“The Cantu Protective Styles by Angela line has been carefully formulated for our community of Black and Brown women who all agree we want our styles to last longer, but also want to nourish our hair and scalp,” said Nikia Bowman, global marketing director at Cantu Beauty. “As someone who likes to rock braids, I know what it’s like to want the versatility and ease that comes with protective styling without having to sacrifice the health of my hair or break the bank to get lengthy wear of the look. With Angela’s expertise at the helm, I couldn’t be more thrilled to partner with her to develop this collection from concept to shelf and deliver products that won’t make you choose between style, care or long-lasting wear—we finally get it all.”
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Cantu Beauty’s Protective Styles by Angela collection is available for purchase at CVS Pharmacy, Target and Walgreens. The line will hit local beauty supply stores in the coming months.