Carol’s Daughter adds formulas to Goddess Strength collection
Carol’s Daughter is innovating the natural hair care space by expanding its popular Goddess Strength line.
The beauty brands is adding not one but two new formulas — Repairing Cocoon Mask and Pre-Poo Treatment — that have been designed to nourish, replenish and strengthen hair.
Specially formulated with castor oil and other natural ingredients, the Goddess Strength line works to build strength and length retention in the hair, as well as empower those with naturally curly, coily and heat-styled tresses to reach new heights in their hair care journey, the company said.
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“Working on the Goddess Strength Collection has been a true labor of love. From developing new and innovative formulas that greatly benefit your hair and aid in it being stronger (and, if you so desire, longer!) to celebrating the inner Goddess of all women,” Lisa Price, founder of Carol’s Daughter said. “I know everyone will love these two new additions as much as I do.”
Designed to shield curls and coils during the cleansing process, the Pre-Poo Treatment when applied on dry hair can create a protective barrier around each strand to help detangle, reinforce and minimize breakage before wash day. Ingredients found in the treatment include castor oil, ginger and black cumin seed to help strengthen the hair before it gets wet.
Created to help prevent breakage and shedding post-cleanse, the Repairing Cocoon Mask envelops curls and coils in a manner similar to a cocoon to lock in moisture, repair damage and protect hair from future breakage. Blended with such ingredients as castor oil, ginger and wheat protein, the mask features a non-sticky and creamy-like texture with an easy slip that provides even distribution through hair follicles.
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The Repairing Cocoon Mask and Pre-Poo Treatment join the line’s previously launched Fortifying Shampoo and Conditioner, 7 Oil Blend Hair and Scalp Oil, Divine Strength Leave-In Cream and Divine Strength Leave In Hair Milk Conditioner.
Made without the use of sulfates, parabens, petroleum, mineral oil or artificial colors, the Goddess Strength line is vegan, the company said.
Consumers can find the Repairing Cocoon Mask and Pre-Poo Treatment available for purchase online at CarolsDaughter.com, Amazon.com and at such retailers as Walmart and Target.