Carol’s Daughter aims to strengthen hair with Goddess Strength line

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Carol’s Daughter aims to strengthen hair with Goddess Strength line

By Gisselle Gaitan - 03/31/2020

Carol’s Daughter is looking to give hair an extra boost of strength by unveiling its Goddess Strength collection, designed for hair that is not only weak, but also prone to breakage.

Consisting of a shampoo, conditioner, hair and scalp oil, and leave-in cream, the collection features such ingredients as black cumin seed, ginger and castor oil, the company said.

“When I think of the term goddess, I think of a woman who is strong in the face of all life's tests. That kind of strength is undeniable and unique,” Lisa Price, founder of Carol's Daughter, said. “This collection caters to those goddesses from all walks of life and hair types. Whether a woman styles her hair naturally, braids it in protective styles, or straightens it, these rich, conditioning products are meant to help hair be as strong and resilient as the woman who wears it.”

Featured products in the line include:

  • Goddess Strength Fortifying Shampoo with Castor Oil is sulfate-free and features a blend of castor oil, black cumin seed and ginger. It retails for $10.99;
  • Goddess Strength Fortifying Conditioner with Castor Oil targets weak strands, restores moisture and looks to ensure hair is strengthened from root to tip. It also leaves hair easier to detangle and retails for $10.99;
  • Goddess Strength 7 Oil Blend Scalp & Hair Oil with Castor Oil aims to provide moisture to strands to protect them from breakage and split ends. It retails for $11.99; and
  • Goddess Strength Divine Strength Leave In Cream with Castor Oil moisturizes hair, reinforces weak strands with each use, leaves hair stronger between washes, and aims to better resist breakage. It retails for $11.99.

The Goddess Strength collection is vegan and does not contain sulfates, parabens, petrolatum, mineral oil or artificial colors.

The line is available via CarolsDaughter.com, Amazon.com and at retailers nationwide.