Carol’s Daughter partners with Disney’s The Little Mermaid
Carol's Daughter is encouraging fans to embrace their inner mermaid and let their curls sing as the exclusive hair care partner of Disney's live-action film, "The Little Mermaid."
On April 24, Carol's Daughter began re-releasing three classic collections—Black Vanilla, Wash Day Delight and Goddess Strength—with limited-edition packaging in honor of Disney Princess Ariel and the noteworthy film.
Fans can now cleanse their hair with the Wash Day Delight Aloe Shampoo and Conditioner, or can shine like a mermaid with the Black Vanilla Shampoo and Conditioner, the company said. All four products, featuring specially-themed packaging, will be available exclusively in stores, nationwide. The brand also will offer a Black Vanilla Kit, featuring its Moisture and Shine Leave-In Conditioner with a complimentary detangling comb and brush, as well as a Goddess Strength Kit, featuring the Divine Strength Leave-In Cream with a comb and brush to help users strengthen and fortify their "mermaid" locks, available in stores and online.
[Read more: Carol’s Daughter targets hair damage repair with pH-balancing formulas]
"The Little Mermaid," Disney's live-action reimagining of the Oscar-winning classic, opens exclusively in theaters nationwide on May 26. "I am ecstatic to celebrate the upcoming release of 'The Little Mermaid,'" said Lisa Price, founder of Carol's Daughter. "This is a full circle moment for so many Carol's Daughter fans who grew up watching the film, and who will now see themselves in the characters on screen—a moment in which Carol's Daughter is proud to be part."
"We're so proud to celebrate the release of The Little Mermaid through our dynamic collaboration with Carol's Daughter," said Jan Coleman, vice president of global marketing partnerships, representation and inclusion at Walt Disney Studios. "Carol's Daughter is a brand that is inviting to multicultural audiences while being inclusive for all, so everyone can see themselves and feel part of this world. We can't wait for fans to experience the exclusive product and celebrate this live action reimagining in theaters on May 26."
[Read more: Carol’s Daughter adds formulas to Goddess Strength collection]
In celebration of the exclusive collaboration, 100 lucky Carol's Daughter fans will also have a chance to win a pair of Fandango movie tickets to see Disney's "The Little Mermaid" in theaters. Each submission includes entry for a grand prize, including a soundtrack of the film and Carol's Daughter x Disney's The Little Mermaid Limited Edition Products.