Carol’s Daughter products receive Cradle to Cradle Certification
Not one, but two Carol’s Daughter products achieved Cradle to Cradle Certified Silver recognition — Goddess Strength shampoo and conditioner.
In order to obtain Cradle to Cradle certification, the organization assesses all aspects of product design and manufacturing by evaluating products across five sustainability categories:
- Material health, which is detected by the brand selecting and using ingredients that have been determined as safe and healthy for both humans and the environment;
- Material reutilization, which is the capacity for materials to remain in a perpetual cycle of use from one lifecycle to the next;
- Renewable energy and climate, which is determining the use of renewable energy and carbon management practices during production;
- Water stewardship category, which is ensuring responsible water practices during production; and
- Social fairness, which examines practices during design and production, ensures communities and workers are protected.
“Carol's Daughter's recent certifications signify value for customers and the environment,” MBDC president Jay Bolus said. “It is wonderful to see a mass hair care brand embracing Cradle to Cradle Design to go beyond reducing harm and create products which are beneficial for humans and the environment.”
After ensuring that products adhere to the sustainability categories, they are then awarded five levels — basic, bronze, silver, gold and platinum. Each level imposes a more rigorous set of requirements.
The Goddess Strength shampoo and conditioner received gold in material utilization, social fairness and renewable energy. Silver was awarded for its water stewardship and material health categories.
“When I started making hair care products in my kitchen, I did my best to make the right choices for the brand, our consumers and the environment,” Carol's Daughter founder Lisa Price said. “We have been and remain deeply committed to building a better world at every brand touchpoint, and strive to make our impact a positive one.”