Carol’s Daughter is continuing to revolutionize the hair care aisle.
At first, the brand unveiled its water-to-foam shampoo — part of the Wash Day Delight line — and now it is rolling out several new additions to the collection.
Featuring new formulas with such ingredients as aloe and rose water, the launches aim to cut down time on wash day, the company said.
“This time in quarantine has taught us a few things, like how important it is to really care for our hair in between salon visits and also, how valuable time is,” Carol’s Daughter founder, Lisa Price said. “For African-American women, when it comes to our hair, less tangles, and more moisture, shine and softness are a must. Not only do these products provide that, but they truly cut down on time during wash day so you can get back to the things that truly matter. Trust me, one wash changes everything!”
New launches include:
Jelly-To-Cream Conditioner with Aloe + Glycerin, which contains a jelly-to-cream formula that is infused with aloe and glycerin. Created to envelop the hair from roots to ends, it also conditions and untangles tresses; and
Water-To-Foam Shampoo and Jelly-To-Cream Conditioner with Rose Water, which aims to cleanse the hair, as well as provide hydration. Created to rinse quickly, its targeted applicator helps the liquid formula flow easily through the hair and scalp.
Consisting of a vegan formula that also does not contain parabens or artificial colors, the Wash Day Delight collection is available online at CarolsDaughter.com, Amazon.com and Target.com, as well as retailers nationwide.