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Dr Pepper continues celebration of individuality
PLANO, TX — It's a new year, one filled with high hopes and endless possibilities. And Dr Pepper hopes consumers choose to celebrate what makes them one of a kind in 2014 through the "One of One" (“/1”) campaign.
The brand will introduce a series of ads showcasing people who truly break the mold, including Grammy-nominated stars Macklemore and Ryan Lewis, YouTube phenomenon Michelle Phan and Grammy-nominee and "the king of bachata," Romeo Santos.
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Consumers seek healthier snacking options
ROCKVILLE, Md. — While snacking has become increasingly popular among Americans, often even replacing regular meals, many companies also have been developing salty snack foods that are healthier, according to a new study.
In a report titled "Salty Snacks in the U.S.," market research firm Packaged Facts found that 50 million consumers who often snack between meals consider salted snacks their favorite, while 90% of households reporting eating salty snacks in the past 30 days.