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Coca-Cola releases special-edition Taylor Swift Diet Coke cans
ATLANTA — The Coca-Cola Co. is releasing a limited-edition version of Diet Coke in cans inspired by pop singer Taylor Swift, the company said.
Coca-Cola said the Diet Coke Taylor Swift can six-pack would be on beverage aisles nationwide this month and next month. Each 12-oz. can has a special, slim design and is adorned in handwritten style with a Swift quotation: "If you're lucky enough to be different, don't ever change." The collector's edition can is part of Coca-Cola's multi-year partnership with Swift.
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Study: U.S. leads omnichannel shopping overall, but trails in many categories
NEW YORK — Thirty-seven percent of shoppers in the United States are shopping omnichannel, compared with 29% around the globe, according to a new study.
The study, conducted by GfK, found that consumers are "freely mingling" in-store visits, online product research and other information sources when making purchases. The extent of omnichannel shopping varies by category and country and appears tied to mobile device penetration. The study was based on 8,400 interviews in 14 countries.