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Natural pet products category shows steady growth
ROCKVILLE, Md. – Big changes are underway in the market for pet goods, according to "Natural, Organic and Eco-Friendly Pet Products in the U.S.," a recently released study from market research firm Packaged Facts.
Hill's is reformulating Science Diet as a natural product line, and Nestlé Purina is coming on strong with Purina One Beyond. In addition, Walmart has launched Pure Balance as it first natural store brand.
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Holiday novelties to lead sales
Seasonal candy generates 40% to 45% of total category sales, according to data from the National Confectioners Association. Christmas candy sales are expected to track last year’s sales, but with Easter falling early this year, NCA recommends that retailers set Easter candy as Valentine’s Day products are taken down.
Products with play value remain popular with consumers, but manufacturers say those with a “try me” feature have the strongest sell-through.