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LONDON — According to published reports, Alliance Boots earlier this week partnered with Jamie Oliver, British chef and media personality known worldwide, to launch a "deli-inspired" lunchtime range of food called Jamie Does Lunch.

"[This] marks the first time the celebrity chef and former Sainsbury's brand ambassador has launched an 'on-the-go' range with a high street retailer," reported Marketing Magazine, which is based here. Like Walgreens in the United States, the U.K. retailer is looking to expand its "fresh" footprint. 

CINCINNATI — Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne. The research constitutes a social media marketing breakthrough because it establishes the accountability link long sought by brands that have showered dollars on social media outlets while attempting to prove the return on investment to C-suite skeptics, the company stated.

DENVER — Although 77% of general shoppers compare store brands to brand names, 90% of women compare both regularly, according to a shopper behavior study conducted by The Integer Group and M/A/R/C Research that was published Thursday in The Checkout.  

TORONTO – Tide has introduced Tide plus Febreze Freshness Sport, a new detergent designed to remove tough stains and odors from sports apparel.

"In a recent survey commissioned by Tide, two-thirds of Canadians surveyed said sweat stains and smell were the most difficult challenges they faces when cleaning their active wear — even over hard-to-remove stains like grass," said Gord Meyer, marketing director for P&G Canada.

MIDDLEBORO-LAKEVILLE, Mass. — Ocean Spray has expanded its line of cranberry cocktail products to include the new Low Tart Cranberry Juice Cocktail and 2/3 Less Sugar Cranberry Juice Cocktail.

EMERYVILLE, Calif. — Clif Bar doesn't think energy chews should always have to be simply fruit-flavored. In a first for the predominantly fruit-flavored category, the company has introduced its Chocolate Cherry flavor to its Clif Shot Blocks line of energy chews for performance athletes.

BOCA RATON, Fla. – Polaroid today announced the launch of the Polaroid Fotobar online store — PolaroidFotoBar.com — which offers an easy process to turn digital pictures into museum-quality art.

"With an estimated 1.5 billion photos taken each day, everyone captures the perfect moment that should be displayed on the office or living room wall," said Cheryl Zatz, VP marketing at Fotobar. "With Polaroid Fotobar, those special memories can be made into something exceptional."

BUTLER, N.J. – Sneaky Pete's Naturally Oatstanding Beverage is now available at various grocery stores and other retailers nationwide. The first soluble oat beverage of its kind, Sneaky Pete's is an easy and low-calorie way for consumers to meet the daily requirement for fiber.