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Report: Dr Pepper Snapple Group set to gear 10-calorie beverages toward women
PLANO, Texas — Dr Pepper Snapple Group reportedly is expanding its line of 10-calorie soft drinks beyond the company's Dr Pepper brand.
The company's Dr Pepper Ten brand, which debuted in October, removes the "diet" stigma by marketing the 10-calorie beverage toward men through a campaign that underscored "it's not for women." According to a report published by the Dallas Morning News' Biz Beat Blog, however, DPS is set to bring 10-calorie beverages to its 7Up, Sunkist, Canada Dry, A&W and RC brands, and will target both men and women.
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Snapple combines tea, lemonade in new diet beverage
PLANO, Texas — Snapple is combining two of its staple beverages into one with the official debut of Diet Half ‘n Half Lemonade Iced Tea.
“Some combinations are too perfect to pass up,” Snapple VP marketing Regan Ebert said. “Snapple is always looking to make the Best Stuff even better and the new Diet Half ‘n Half offers our fans a tasty, low-calorie combination of two classic flavors that is sure to please, whichever side you’re rooting for.”