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Seasonals, craft brews provide boost to beer segment
Craft beers — particularly seasonals — have provided much-needed innovation to the beer category, providing the category with double-digit sales increases for the last several years. Craft brews’ sales were up 16.2% for the 52 weeks ended in early October 2011, according to the Brewers Association. While craft brews represent 4.9% of total beer category volume, the segments accounts for 7.6% of retail dollar volume.
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Tostitos touts new 'spokesbag'
PLANO, Texas — Tostitos is letting its namesake tortilla chips brand speak for itself through a new campaign.
The company's "spokesbag," which appears in two videos hosted on YouTube and Tostitos.com, made its debut during the Tostitos-sponsored Fiesta Bowl college football game on Monday. The "spokesbag" is a talking Tostitos chip bag, complete with arms and a mouth.