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Coca-Cola taps Natasha Bedingfield for holiday campaign
ATLANTA — Coca-Cola has tapped pop star Natasha Bedingfield for its 2011 fully integrated holiday marketing campaign.
As part of the campaign, Coca-Cola will launch Bedingfield's version of the holiday anthem, “Shake Up Christmas,” in six languages, along with new television spots, online and mobile experiences, in-store promotions and packaging.
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'Sexy Abs' fitness DVD hits retail
LOS ANGELES — A new fitness DVD featuring singer Kelly Rowland and Jeanette Jenkins, founder of the Hollywood Trainer, has made its debut.
"Sexy Abs," which is part of the "Hollywood Trainer Celebrity Series," includes six chapters of abdominals training, giving fans access to Rowland’s workouts that were developed by Jenkins.
"Sexy Abs" carries a suggested retail price of $24.95.