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Kraft Foods extends partnership with NASCAR, Stewart-Haas Racing
DAYTONA BEACH, Fla. — Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.
Kraft said its Oreo, Nilla and Nutter Butter brands serve as the "official cookies" of NASCAR, while its Ritz and Wheat Thins brands will serve as the "official crackers" of NASCAR. The Oreo and Ritz brands also will continue to serve as associate sponsors of Stewart-Haas Racing.
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StarKist launches Autentico line
PITTSBURGH — StarKist has introduced a new line of canned tuna that is aimed at Hispanic consumers.
StarKist's new Autentico line includes StarKist tuna blended with spices and/or vegetables. The line includes Autentico chunk light tuna in oil with vegetables, Autentico sweet and spicy chunk light tuna in oil with peppers and Autentico chunk light tuna with jalapeños.
StarKist Autentico tuna products retail for about $1.69 per can.