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Pepsi Pulse, Pepsi Sound Off to drive social engagement
PURCHASE, N.Y. — PepsiCo has unveiled two digital platforms that focus on the company's partnership with Fox's reality competition show, "The X Factor."
Pepsi Pulse is shaped to be a real-time digital visualization of the conversations taking place on the social media surrounding such Pepsi partnerships as "The X Factor." The platform provides a visual storyline and gives consumers a forum to follow the "pulse" of a certain topic or individual in real-time, the company said.