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BOSTON — BackJoy Orthotics, a newcomer to NACDS Marketplace, is showing retailers its patented orthotic support device, the BackJoy.

Retailing for just $39.95, the BackJoy is a special orthotic cradling system that encourages users to engage their core muscles when seated, rather than slumping down and putting undue pressure and strain on the lower back.

BOSTON — Splash Guard, which is based in Northport, N.Y., is showing retailers here at NACDS Marketplace the Lil Rinser, a soft, form-fitting device designed to fit over a child’s ears and forehead and keep shampoo, suds and soapy water from getting to the eyes, ears, nose or mouth.

BOSTON — Yabba-Dabba-Doo! Post's new Pebbles Treats snack bars come in Fruity and Cocoa flavors, and are packed in boxes of eight single-serve bars.

The new Pebbles snack bars tap into the $185-million rice treat category, according to SymphonyIRI Group data through the end of 2010 in food, drug and mass including Walmart, and also tie into the new gluten-free movement.

The new snack bars performed well in test markets, exceeding volume forecasts for fiscal 2011 by more than 20%, according to Post.

BAKERSFIELD, Calif. — Bolthouse Farms has announced that the American Heart Association has certified its 100% carrot juice, baby carrots and cello carrots.

The products now will tout a heart checkmark on each label, the company said, which indicates the products meet the nutritional standards the American Heart Association sets for foods and beverages.

LONDON — Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations.

The changes include several executive moves, including the appointment of Harish Manwani as COO.

ATLANTA — Former Unilever executive Michael Polk has been appointed president and CEO of Newell Rubbermaid, effective July 18. He succeeds Mark Ketchum, who is retiring but will remain a director until May 2012.

Ketchum announced in January his intention to retire after being recruited from the board five years ago to lead Newell Rubbermaid through its transformation into a marketing-driven company.

OAKLAND, Calif. — Water filter brand Brita has tapped its FilterForGood team to encourage consumers to reduce their bottled water waste through a series of three-day music festivals headlined by Dave Matthews Band.

DALLAS — Kimberly-Clark has teamed up with a mobile shopping application for a promotion at Walmart stores.

As part of Kimberly-Clark's integrated commercial program linked to the upcoming release of Disney and Pixar's "Cars 2," Kimberly-Clark said it will use CheckPoints' app to drive shoppers to Walmart stores and engage them with Kimberly-Clark brands, such as Kleenex, Scott and more.