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  • Keebler launches granola fudge bars

    BATTLE CREEK, Mich. — Keebler has introduced a wholesome sweet treat.

    New Keebler granola fudge bars feature oats, rice, honey and real Keebler fudge, and are a good source of fiber and whole grains, the brand said.

    Keebler granola fudge bars are available at retailers nationwide in the granola bar aisle for a suggested retail price of $3.09.

  • Magic Bullet, Jenny McCarthy launch Rescue Bullet

    LOS ANGELES — Magic Bullet has teamed up with celebrity mom Jenny McCarthy to introduce a limited-edition product designed for McCarthy's charitable organization, Generation Rescue.

    New Rescue Bullet is a blue, limited-edition Magic Bullet that will benefit Generation Rescue, an organization that provides guidance and support for medical treatment, which directly improves the quality of life for children living with autism spectrum disorders, as well as for all families in need.

  • ReportersNotebook — General Merchandise, 6/27/11

    SUPPLIER NEWS — Pampers has introduced Prints, a limited-edition diaper line with designs that include floral and polka dot prints for girls, and argyle and toy car prints for boys. The diapers are available through the summer in sizes 1 through 4.

  • Consumers continue to pamper their pets

    Consumers may have tightened their belts in the current economy, but they aren’t skimping when it comes to their pets. The American Pet Products Association’s annual review of spending data revealed that overall spending in the pet category grew more than 6% to more than $48 billion in 2010.

  • Planters re-enters peanut butter biz

    NEW YORK — Planters is bringing back its peanut butter business, according to published reports.

    The company, which recently gave its Mr. Peanut brand mascot the chance to speak — giving him the voice of Robert Downey, Jr. — will reintroduce creamy and crunch peanut butter varieties, according to a New York Times blog. To mark the return into the peanut butter category, Planters is introducing a mascot for the products who will be called Peanut Butter Doug, the Times said.

  • As Seen on TV now seen on drug store shelves

    As Seen on TV products are grabbing more space in chain drug stores. “Consumer interest is higher than it has ever been,” said AJ Khubani, CEO and founder of TeleBrands. “More retailers are recognizing the importance of the category. More are getting into the category, and those already in the category are giving it more shelf space.” Some of TeleBrands’ hottest new products this year have been Chef Basket, Aluma Wallet, RoboStir and One Second Needle.

  • Before hitting the books, students hit drug stores

    Back-to-college merchandise is big business. “College students are starting to represent the most important segment of the back-to-school market,” said Perry James, an analyst with the NPD Group. The segment has grown, Perry said, since the weak job market has caused many college seniors to extend their education through graduate school.

  • Study: Nearly 6 million U.S. children suffer from food allergies

    NEW YORK — A new study recently estimated that 5.9 million children in the United States suffer from a food allergy.

    The study, published in the July issue of Pediatrics, also found that children with a tree nut or peanut allergy tend to have the most severe reactions, with nearly 39% of children ages 18 years and younger surveyed saying they had a severe or life-threatening allergy. Additionally, more than 30% of children surveyed said they suffered from multiple food allergies.

    The study was funded by the Food Allergy Initiative.

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