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  • Woolite's campaign shows consumers how to take horror out of washing clothes

    PARSIPPANY, N.J. — Laundry detergent brand Woolite is highlighting the horror of dirty clothes in its latest campaign.

  • Triple Double Oreo gets a home on store shelves

    EAST HANOVER, N.J. — First came the Double Stuf; now Nabisco is bringing "milk's favorite cookie" to a whole new level.

    The latest Oreo innovation, called the Oreo Triple Double, is a sandwich cookie that features three pieces of chocolate wafers that are separated by chocolate and vanilla cream. Oreo Triple Double cookies are hitting store shelves this summer, the company confirmed.

  • M&M's is off to the races with new promotion

    HACKETTSTOWN, N.J. — M&M's has revved up its partnership with NASCAR through a new promotion.

  • Davidson's introduces tulsi teas

    SPARKS, Nev. — A new kind of organic tea is coming to grocery stores.

    Davidson's is introducing tulsi teas, which are derived from tulsi basil grown in India. Every ingredient in Davidson's tulsi teas is 100% botanical and certified organic, the company said. The teas are available in six flavors, including signature blend, pure leaves, rooibos chai, spicy green, hibiscus flower and chamomile.

  • Bagel Bites announces online pledge to benefit Boys & Girls Clubs of America

    PITTSBURGH — Ore-Ida's Bagel Bites brand is asking consumers to take a pledge to commit to wholesome nutrition.

    The brand's “Pledge to Snack Simply” online pledge asks parents to commit a few small steps that have a big impact on a child’s daily snack-time nutrition, the brand said. For each person who takes the pledge, Bagel Bites snacks will donate $1 to Boys & Girls Clubs of America, up to $50,000.

  • Nickelodeon launches 'Victorious' product line at Walmart

    LAS VEGAS — Nickelodeon is launching the first products themed after one of its live-action comedy series exclusively at Walmart.

    U.S. and Canadian Walmart stores will carry the more than 250 products based on the show "Victorious," including apparel, accessories, entertainment and school supplies. Most stores will begin carrying the items in July through the back-to-school shopping season.

  • Mars Chocolate to launch 'Take Your Caramel Pick' campaign this fall

    HACKETTSTOWN, N.J. — Mars Chocolate is highlighting some of its caramel-containing confections through a cross-brand event this fall.

    The company is bringing its Milky Way, Snickers and Twix brands together for the "Take Your Caramel Pick" campaign, which will include new national media spots, store displays — in which retailers can choose from a mixed singles caramel shipper with 192 items or a 72-count mixed singles caramel counter unit — as well as a consumer incentive, "75 cents off two" candies.

  • Pepsi onto 'next' best thing

    PURCHASE, N.Y. — PepsiCo said that it is ready to test market a new reduced-sugar cola.

    The company said that its latest innovation, Pepsi Next, would be available in the Iowa and Wisconsin markets. The beverage offers consumers the taste of a full-calorie cola while touting less sugar, Pepsi said at the Beverage Digest Wall Street Smarts conference on Monday.

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