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Mars Chocolate to launch 'Take Your Caramel Pick' campaign this fall
HACKETTSTOWN, N.J. — Mars Chocolate is highlighting some of its caramel-containing confections through a cross-brand event this fall.
The company is bringing its Milky Way, Snickers and Twix brands together for the "Take Your Caramel Pick" campaign, which will include new national media spots, store displays — in which retailers can choose from a mixed singles caramel shipper with 192 items or a 72-count mixed singles caramel counter unit — as well as a consumer incentive, "75 cents off two" candies.
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Lindt reaches for 'excellence' with new chocolate bars
STRATHAM, N.H. — Lindt is expanding its dark chocolate offerings with two new Excellence bars.
The Excellence 70% cocoa almond brittle balances the sweet crunch of almond brittle with dark chocolate, while the Excellence 70% cocoa nut crunch combines the subtle flavor and delicate crunch of of caramelized walnut and hazelnut pieces with dark chocolate. Each bar provides a "delightful dark chocolate experience," Lindt said.