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WHITE PLAINS, N.Y. — Amstel Light is focusing on its roots in a new advertising campaign.

The Bier Drinker's Light features Amstel brewers as the image and "voice" of the campaign, conveying the idea that Amstel Light is the only light beer with full "bier" taste.

The campaign, which kicked off this week, is being extended through print, online and digital ads, as well as through Facebook.

BOSTON — Samuel Adams' extreme beer is hitting store shelves just in time for Father's Day.

The brewer said that its 2011 batch of Samuel Adams Utopias, which tout 27% alcohol by volume, is available this month. The release marks the ninth year the limited-edition beer line has been released. The 2011 batch of Samuel Adams Utopias is a blend of liquids that have been aged in a variety of wood casks for up to 18 years, the company said.

FORT WASHINGTON, Pa. — McNeil Nutritionals has introduced new Splenda Essentials no-calorie sweetener products.

The new line of products from the Splenda brand includes Splenda Essentials no-calorie sweetener with B vitamins and Splenda Essentials no-calorie sweetener with antioxidants. The brand previously introduced Splenda Essentials no-calorie sweetener with fiber (in packets and granulated form).

HERSHEY, Pa. — Kevin Walling has joined confectioner Hershey's team as its SVP and chief people officer, effective June 1.

In his new role, Walling will serve as the chief architect for Hershey’s human resources, talent retention, development and recruitment, as well as total rewards strategies.

Walling, who joins Hershey from global technology and manufacturing company Kennametal, will report to Hershey president and CEO David West.

PHILADELPHIA — Philips is slated to launch a new LED light bulb, which will premiere at the LightFair International trade show.

Philips EnduraLED A21 17-watt bulb uses Philips' high-power, next-generation Luxeon LEDs and is designed to replace a 75-watt incandescent bulb, while reducing energy consumption by 80% and lasting 25 times longer, the company said. The light bulb also was developed to meet or exceed Energy Star qualifications for an LED-based replacement.

MILAN and ATLANTA — Illy issimo has introduced two new ready-to-drink coffee-based beverages.

The caffè no sugar and mochaccino flavors were developed through a collaboration between Illycaffè and Coca-Cola. Caffè no sugar offers a 15-calorie, unsweetened version of the full-bodied blend in caffè, while 100-calories-per-can mochaccino offers coffee sweetened with Domori chocolate.

STAMFORD, Conn. — Nestle Pure Life water wants consumers to keep their commitment to staying hydrated.

The brand has launched its Nestle Pure Life Hydration Movement on Nestle-PureLife.us, where participants will be asked to pledge to swap one sugared drink for water every day for one year. In return, they will receive a $1-off coupon for a purchase of Nestle Pure Life, as well as the opportunity to enter in a sweepstakes for the chance to win free water for a year.

MINNEAPOLIS — Malt-O-Meal announced a new program that seeks to educate consumers about how cereal packaging can affect the environment.

Through its Bag The Box initiative, the cereal brand has launched BagTheBox.com, as well as a blog devoted to the cause, which invites users to view fan-created videos and exchange ideas on sustainable packaging and green initiatives.