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John Bilbrey steps in as Hershey's interim president, CEO
HERSHEY, Pa. — Hershey's leader is bidding the confectioner farewell, the company announced Wednesday.
David West, who has worked at Hershey for 10 years and serves as its president and CEO, is leaving his post to become CEO of Del Monte. The candy maker's board of directors appointed EVP and COO John Bilbrey to serve as the company's interim president and CEO.
Bilbrey joined Hershey in 2003 as SVP and president, Hershey International.
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SoBe kicks off Try Everything campaign
PURCHASE, N.Y. — SoBe has implemented a full-scale integrated marketing campaign.
The beverage brand said that its latest campaign, dubbed "Try Everything," is the biggest effort made since 2008. The Try Everything campaign combines television and radio advertisements, in-market grassroots programming and a revamped SoBe website.