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  • Mrs. Butterworth's gets into spring

    MOUNTAIN LAKES, N.J. — In celebration of spring, Mrs. Butterworth's syrups will be outfitted in limited-edition seasonal bottles.

    Available at select retailers, each of the three limited-edition bottles will feature a unique spring look.

    For more information, visit the Mrs. Butterworth's Facebook fan page.

  • Ready, set, blow: American Greetings introduces latest birthday card innovation

    CLEVELAND — American Greetings said it is revolutionizing the tradition of blowing out birthday candles into a multisensory experience.

    With its new Ready, Set, Blow line of greeting cards, the recipient is prompted to blow on the card upon opening it. A special sensor is then activated, making the festive scene come to life with LED lights, as well as either an exciting birthday song or sound. In each card, a breath of air extinguishes birthday candles, activates horns and lights or recreates a childhood wish on a dandelion, American Greetings said.

  • Mars Chocolate revitalizes Kudos

    HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new and improved line of granola bars this May.

    Kudos will don flavors from M&M's, Dove and Snickers in a 10-count pack and a 30-count variety pack.

    What's more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at KudosBar.com and cross promotions with others Mars Chocolate brands.

    Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.

  • Pet Head provides products to bands for Backstage Artist Lounge

    NEW YORK — A line of products developed for pets by Tigi Bed Head will be the exclusive pet grooming, accessories, toys and apparel company for the Backstage Artist Lounge, which provides famous bands with a variety of sample products during their rock tours.

    Pet Head, whose products are pH-adjusted and are paraben-, sulfate-, DEA- and cruelty-free, will travel on tour with famous bands by providing a variety of sample products during their tours.

    Pet Head's lineup includes such products as Dirty Talk shampoo and So Spoiled conditioning cream rinse for dogs.

  • Cindy Crawford represents Propel Zero in new campaign promoting active lifestyles

    PURCHASE, N.Y. — PepsiCo is launching its latest Propel drink with the same great taste and a pretty face; Cindy Crawford is representing Propel Zero, the zero-calorie, enhanced water with no artificial flavors and no heavy sweeteners, in the brand's new campaign that begins this week.

  • Whole Foods flagship to offer wine and beer

    NEW YORK — Whole Foods is becoming the latest retailer to offer in-store bars, according to published reports.

    USA Today reported that the chain opened a bar selling local wine and craft beer at its flagship store in Austin, Texas, as well as stores in California, Arizona, Illinois and other states, with plans to open at least seven more bars by 2012. The article quoted CEO Walter Robb as saying it was a response to customers coming out of the recession and wanting affordable luxuries.

  • Laugh it up with 'Louie' on DVD, Blu-ray

    LOS ANGELES, Calif. — If you’re looking for some comedic relief this summer, let Louis C.K. headline in your own home with Season 1 of “Louie,” the FX comedy TV series starring Louis C.K. as a successful stand-up comedian and newly single father raising two daughters in New York.

  • PepsiCo appoints new EVP government affairs

    PURCHASE, N.Y. — PepsiCo has appointed Maura Abeln Smith as its new EVP government affairs, general counsel and corporate secretary, effective May 5.

    Smith, who now will be responsible for the company's worldwide legal function and government affairs organization, succeeds current EVP Larry Thompson, who is retiring from the company.

    Prior to this position, Smith served for eight years as SVP, general counsel, corporate secretary and global government relations of International Paper. She has worked as a corporate attorney for more than 30 years, Pepsi said.

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