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MINONG, Wis. — Jack Link’s Beef Jerky announced its sponsorship of the nation's largest bike scavenger hunt.

The beef jerky brand said it would be the presenting sponsor of the New Belgium Brewing Urban Assault Ride, which is a bike race/obstacle course. The event is open to anyone ages 7 years or older and includes such team divisions as coed, male, female and family, with prizes awarded to the top three teams in each division.

The 2011 Urban Assault Ride will take place in the following locations:

• March 20 in Tucson, Ariz.;

SHELTON, Conn. — Bic is expanding its Pro Series of lighters with new Mexican soccer designs.

The lighters are emblazoned with Chivas and Club America teams' logos and colors. The eight lighters are targeted to Mexican-American males ages 25 years and older, Bic said.

Lighters in the Bic Pro Series Mexican soccer series have a suggested retail price of $1.69 per lighter.

NEW YORK — Rising gas prices will prompt consumers to be more mindful of their spending habits, according to Nielsen projections.

In the United States, Nielsen noted, households could be paying an extra $52.50 with a 50-cent increase in gas prices, $105 with a $1 increase and $210 if prices jump up $2, prompting consumers to tighten their wallets. This will mirror historic trends, which include increased trip compression, more value-conscious shopping alternatives and increased use of coupons, Nielsen said.

ATLANTA — The maker behind such brands as Goody and Sharpie has expanded its board of directors to 12 members.

Newell Rubbermaid said it elected Kevin Conroy, Univision Interactive Media president, to its board. Prior to his position at Univision, Conroy worked as AOL's EVP global products and marketing.

MINNEAPOLIS — Chex is looking to reach more cereal lovers by saying "so long" to gluten.

The cereal brand now touts gluten-free products — including honey nut, chocolate, cinnamon, rice and corn — which is called out on the packaging.

WHITE PLAINS, N.Y. — Taking a cue from other beverage makers, Danone Waters of America said it has redesigned its 1.5-liter Evian bottle as part of the company's ongoing effort to reduce its carbon footprint.

The new Evian bottle, which reduces the overall carbon footprint by 32%, remains 100% recyclable while using 11% less weight (down to 28.6 g per bottle). The bottle, the company added, is made of up to 50% recycled PET.

CINCINNATI — Procter & Gamble announced the grand opening of its new plant in Box Elder, Utah, marking the first plant the company has built in four decades.

P&G said the plant, which also features an on-site distribution center, will handle the company's family care business of brands, which includes the Bounty, Charmin and Puffs brands. The Box Elder plant has more than 600,000 sq. ft. of manufacturing space, plus 400,000 sq. ft. for its on-site distribution center, which opened last spring to ship a number of P&G products.

MONTREAL — A new documentary film released by Institut Rosell-Lallemand discusses the discovery of beneficial bacteria and the role they play in our bodies, as well as the latest research on their potential to improve our lives.

“Microwarriors: The Power of Probiotics,” is available on DVD for an introductory price of $9.99. The film highlights probiotics and their contribution to overall health and well-being, the company said. The film was produced by Health Point Productions, a Los Angeles-based company.