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Stride taps Shaun White as spokesman
EAST HANOVER, N.J. — The ridiculously long-lasting gum has tapped a snowboarding and skateboarding champion to serve as the brand's spokesman.
Shaun White, an Olympic gold medalist, inked a two-year deal with Stride to be the gum's official brand spokesman and will be featured in a variety of promotional activities. Stride said it is planning giveaways, digital and social media campaigns, and public relations efforts throughout the coming months.
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Exclusive California wines now available at Fresh & Easy
EL SEGUNDO, Calif. — Fresh & Easy is expanding its exclusive wine game.
The retailer, which already offers a robust wine selection at each of its stores, said it is offering seven new, exclusive wine lines: I Heart CA, Wink, PCH, Cloud Valley, WineWrights, Barrel Ranch and Open Field. What's more, Fresh & Easy partnered with Terravant Wine Co. in the Santa Ynez Valley to create three of the new lines of wine: Cloud Valley, Barrel Ranch and Open Field.