-
TrueBlue makes debut
VANCOUVER, Canada Leading Brands will roll out its TrueBlue 100% juices across Canada and the West Coast of the United States.
Each TrueBlue beverage is filled with antioxidant-rich 100% superfruit juices. The juices initially are available in 46-oz. PET bottles in three flavors: wild blueberry, wild blueberry and pomegranate, and wild blueberry and blackberry.
-
A 'Giant' becomes the face of New Leaf
OLD TAPPAN, N.J. New Leaf introduced New York Giants wide receiver Steve Smith as its new spokesman, marking the company's first celebrity endorsement.
Smith inked the multiseason endorsement agreement with New Leaf, the maker of iced tea and lemonade beverages, on Nov. 1. He was introduced to New Leaf at a promotional signing appearance in 2009.