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PLANO, Texas In line with its football-themed campaign, Dr Pepper has partnered with Electronic Arts to develop "Dr Pepper Football," an interactive computer-based video game.

DALEVILLE, Ind. This holiday season, one company is helping hosts keep their table settings chic without breaking the bank.

Jarden's Diamond brand is promoting the use of its Diamond Brilliance plastic cutlery, which looks like real silverware with its polished silver-look and intricate handle design. Additionally, the Diamond brand now also offers natural wood GreenLight matches, strong, quick-to-light matches that have a long burn-time for ease of use. What's more, the matches and packaging for the GreenLight products are recyclable.

NEW YORK Cartoon Network's global licensing and merchandising arm has inked a deal with a greeting card manufacturer.

Cartoon Network Enterprises said its long-term partnership with Hallmark Cards will include greeting cards and party supply items based on Cartoon Network’s portfolio of brands, including Ben 10 Ultimate Alien, Generator Rex and Adventure Time, CNE said.

Hallmark’s product offerings will be available throughout North America.

RANCHO SANTA FE, Calif. ResVez on Tuesday announced its sponsorship of the Tasty Awards — a broadcast awards show recognizing the year's best achievements in food and fashion programs on TV, in film and online — making its WineTime bar the “official gourmet nutrition bar.”

HOUSTON Procter & Gamble's Downy brand has brought a popular Hispanic traditional activity to the Children's Museum of Houston.

In partnership with the museum, Downy is bringing to life the Whimsical World of Sheet Castle display. The fabric sheet castles, which help put children's imaginations at play, are made with Downy dryer sheets and feature the brand's newest scent, Ultra Downy sun blossom.

HERSHEY, Pa. The current SVP and president of Hershey North America was elected to serve as Hershey's COO, the confectionary giant announced Wednesday.

PALM BEACH, Fla. Say goodbye to sweat stains with a new pre-treatment stain remover from PharmaWorks.

PitStop, PharmaWorks' new innovation, removes stubborn yellow armpit stains by lifting and dissolving sweat-stain deposits and even can be used on old stains and rings around shirt collars.

PitStop retails for $12.50 for a 12-oz. bottle.