Campbell’s Chunky soup partners with NFL stars on campaign

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Campbell’s Chunky soup partners with NFL stars on campaign

09/13/2019
Campbell’s Chunky soup is getting some major NFL star power in its new campaign.

The Camden, N.J.-based brand is teaming up with Dak Prescott and Saquon Barkley for its “Champions of Chunky,” campaign, which is an updated version of its classic Mama’s Boy campaign that aired in 1997 and 2014.

“We all have Champions in our lives who play a huge role in our success – whether that’s a parent, sibling, grandparent, spouse, stepparent or friend – and this campaign recognizes those individuals who support us every day,” Gary Mazur, the director of brand marketing at Campbell Soup said. “Campbell’s Chunky is excited to bring updated, evolved versions of our iconic and humorous commercials back to life this season and celebrate not only our NFL superstars and their Champions but the everyday heroes that play this role in the lives of those closest to them.”

Using three creative spots that will air throughout the NFL season across network and cable television, as well as digital platforms, each athlete and their respective champions will appear with respective champions who interrupt them on game day.

To make sure they’re filled up with a bowl of Campbell’s Chunky soup, Dak is joined by his brothers, while Saquon’s mother stars in her son’s spot, the company said.