Glukos Co. announces Ironman champion brand ambassadors

PHOENIX — Natural performance energy foods company Glukos announced Monday that it signed Ironman world champions Mary Beth Ellis, Liz Lyles and T.J. Tollakson as its new brand ambassadors. 

Glukos bills itself as a health and effective source of energy for athletes that is “similar to an oral IV.” It contains water, glucose and electrolytes, and is free of high fructose corn syrup, caffeine and artificial sweetener.  

"Training is my life and Glukos provides me with the necessary fuel to keep my body performing at its optimal level,” Ellis, a nine-time Ironman champion and the former American record holder at Ironman distance, said. “I'm pretty picky about what I put into my body, and the simplicity of Glukos was exciting to me, including that ‘good’ sugar glucose that is so easy to process and so fast to help me during a workout.”

Born in Omaha, Neb., Lyles is a two-time Ironman champion and was named a "rookie pro" at the 2012 Ironman Wisconsin, the company said.

"Glukos is an incredible product that immediately caught my eye because of the simple and effective ingredients that provided my body with the necessary fuel to perform at an elite level," Lyles said.

"Juggling training, fatherhood and business ownership is difficult, but knowing I have a product as effective as Glukos during my limited training sessions provides me the confidence to compete with the best athletes in the world," Tollakson, a two-time Ironman Champion, added.