Mars launches three new Bites flavors


HACKETTSTOWN, N.J. — Building on the 2013 introduction of Snickers Bites and Milky Way Bites, Mars Chocolate North America added three new flavors of unwrapped, bite-sized treats: Twix Bites, 3 Musketeers Bites and Milky Way Simply Caramel Bites.

A miniature version of the iconic bar brands, these bite-sized cubes are ideal for consumers looking for the full taste experience of their favorite candy bar in a smaller portion. Over the last five years, the bite size segment has grown four times faster than the chocolate category, and it is expected to continue to grow. Suggested retail price is $1.49 for 2.83-oz. bags and $2.99 for a stand-up pouch.

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