Mondelez kicks off #PassTheLoveBack for soccer

DEERFIELD, Ill. -- Mondelez is giving community soccer teams the All-Star treatment with a multi-brand campaign.

The maker of OREO cookies, RITZ BITS crackers and CHIPS AHOY! cookies announced a continued commitment to soccer through the #PassTheLoveBack campaign. For the third straight year, this multi-brand program will leverage U.S. Women's National Team forward Alex Morgan and some of the most popular players and organizations in the sport – with a strong focus on rallying support for the local teams and communities who play and cheer the games coast to coast.

"Our snack brands have a very natural connection to soccer at the local level, and if you look in the stands or in the post-game celebrations chances are you'll find them there," said Stephen Chriss, Sr. director for North America Marketing Activation & Strategic Partnerships at Mondelez International. "We take a lot of pride in this connection to local communities, so we're extremely excited to evolve our popular soccer campaign to #PassTheLoveBack to the teams, players and parents who show their passion for soccer day in day, day out."

Through May 31, communities are encouraged to recruit friends and family to visit PassTheLove.com to support their local soccer teams in earning up to $1,000 for custom T-shirts or team donations.

This will be an integrated campaign supported by thousands of custom #PassTheLoveBack multi-pack snack packs that include OREO cookies, RITZ BITS crackers and CHIPS AHOY! cookies.  The campaign also will include retail displays; shopper marketing programs; real-time social content; and interactive consumer events.