Center Store

Customer needs are changing and front-end merchandising strategies should, too
Industry observers point out that during the last 15 years, the front end has undergone some dramatic changes. What once was a haven for convenience-based consumables has now turned into a hot spot for convenience-based non-consumables, as well.
Going clear: Consumers embrace spiked seltzer
There’s a growing need for ready-to-drink alcoholic offerings that can appeal to the sensibilities of millennials and those in Gen Z coming into legal drinking age, and the ready-to-drink alcohol category is capitalizing on a growing trend — sparkling water.

Healthy Choice shakes up breakfast with morning Power Bowls

Healthy Choice's new Power Bowls include the Unwrapped Burrito Scramble, Turkey Sausage and Egg White Scramble, Roasted Red Pepper and Egg White Shashuska and Pesto and Egg White Scramble varieties.
Hallmark kicks off Keepsake Ornaments anniversary in style

To celebrate the 45th anniversary of its Keepsake Ornaments collection, Hallmark is releasing more than 200 ornaments during its Keepsake Ornament Premiere event, which runs through July 22.
Kroger launches OptUp app

Kroger has introduced OptUp, an app aimed at helping shoppers making healthier, informed choices in the aisle.
M&M’s caramel packs become a ticket to summer experiences

M&M's announced that singer/songwriter Julia Michaels would be kicking off its Spotlight concert series with a performance at the Southside Music Hall in Dallas on July 25th.
Kroger hosts third Natural Foods Innovation Summit

More than 50 brands participated in the expo, bringing the total number of companies Kroger has engaged through these events to 150.
Epic Provisions intros non-GMO performance bars

Available in four varieties — peanut butter, peanut butter chocolate, almond butter chocolate and lemon — each of the bars is made from cage-free egg white, nuts and dried fruit.
ThinkThin adds probiotics, protein to hot oatmeal

ThinkThin's new protein and probiotics hot oatmeal contains rolled oats, steel cut oats, red quinoa, chia seeds and probiotic cultures, and comes in cinnamon almond, maple pecan and blueberry harvest flavors.
Spindrift taps Kristen Bell to front first national campaign

Spindrift announced the launch of its first multi-million-dollar campaign that will feature product-forward print, out-of-home, digital and social media spots, starring Kristen Bell.