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Private-label products lead sales
Drug stores saw a modest increase in air freshener sales last year, according to Mintel research — a lift likely due to sales of private- label products.
Sales were down elsewhere in the market in a category that has suffered from a shrinking economy and competition from scented candles and scented cleaning products.
Sprays and aerosols are most popular with consumers and have the most consistent use, followed by candles for burning, candles for decoration and plug-ins.
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Integrating digital sharing
Retailers are facing challenges in a rapidly changing photo-processing category. One huge shift has been in category leadership. One dominant brand is no longer directing — and pouring advertising dollars into — the category, so retailers need to take a more active role in marketing photo processing.
Another challenge is what to market. Consumers are still ordering prints, but they are increasingly viewing, manipulating and saving their photos online.
