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Pop Rocks planning array of brand awareness efforts for 2013
ATLANTA — Fizzy popping candy Pop Rocks is boosting awareness of its myriad flavors next year with plans for consumer sampling, promotions, sponsorships and social media activity.
"Consumers are very familiar with our traditional flavors," said Armando Carrillo, VP sales for Pop Rocks. "Through a variety of brand exposure opportunities, consumer awareness of our full line will grow and that will bring new attention and excitement to the category."
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Campaign for Tobacco-Free Kids, others, criticize states commitment to smoking cessation
WASHINGTON — The Campaign for Tobacco-Free Kids and other advocacy groups last week released a report claiming that states are spending only "a miniscule portion" of their tobacco revenues to fight tobacco use. "The states have failed to reverse deep cuts to tobacco prevention and cessation programs that have undermined the nation’s efforts to reduce tobacco use," the advocacy groups stated.